TRAVEGOTOUR

Travego Tour is a niche traveling agency organizing trips to countries ranging from Russia to the middle east. Famous for their familial customer care, the owner decided to upgrade the agency's image, build a personal brand, and start a podcast. 

LOGO, BRAND IDENTITY, POS

CHALLENGE

Travego Tour needed a premium look and a cohesive offline and social media appearance to attract a new target audience. We sensed that the owner's style is elegant. Yet, it was necessary to convey how Travego's trips focus on a holistic travel experience.

SOLUTION

The logo juxtaposes an exquisite font and a handwritten calligraphic component to convey our client's human-centric philosophy. A distinctive color palette forms a vital part of the visual identity. It embodies the east: colors of sunrise, terracotta, shades of camel, and sandy dunes. Contrasting emerald green serves as a grounding effect.