CALMA CLINIC FOR MENTAL HEALTH
Calma clinic is a flagship project of the National League for mental health. It is a private institution offering psychological treatment and therapy for patients who experience problems ranging from burnout to anxiety, depression and many more.
LOGO & BRAND IDENTITY
The brand's strategy has identified the "caregiver archetype" as the core. This made us juxtapose the clean coldness of a clinic with a premium look, resembling a boutique hotel. This contrast intended to attract clientele and remove the taboo connected to an institution where mental illnesses are treated.