Care Lab knows that every woman is different and has different needs. To represent this, we constructed the logo from individual font characters to achieve elegant dynamics. 

 

The packaging design process involved working closely with the client to understand the critical aspects that would make the brand successful and extensive competitor research and internal ideas testing. It was only ever going to be possible to capture the essence of this brand by creating something genuinely unique, which bucked the current design trends of market competitors. We drove the design with the ideas of femininity, healthy lifestyles, and science-led components, with the challenge of maintaining an element of minimalism and style.