CARE LAB DIVAS
CARE LAB is an innovative, functional beverage brand crafted exclusively for women and their needs.
LOGO, BRAND IDENTITY & PACKAGING
Rebranding the visual identity with the focus on Care Lab's target customers - vibrant, healthy female professionals living their lives at a fast pace and the invigorating, science-led components of the brand's portfolio.
Care Lab knows that every woman is different and has different needs. To represent this, we constructed the logo from individual font characters to achieve elegant dynamics.
The packaging design process involved working closely with the client to understand the critical aspects that would make the brand successful and extensive competitor research and internal ideas testing. It was only ever going to be possible to capture the essence of this brand by creating something genuinely unique, which bucked the current design trends of market competitors. We drove the design with the ideas of femininity, healthy lifestyles, and science-led components, with the challenge of maintaining an element of minimalism and style.