La Vivra

Simplist is a personal brand devoted to improving people's lives. By professional space organising and decluttering, Simplist's clients gain clarity in the space they live. The brand's mission focuses on reducing stress and frustration and saving time. The brand fuses minimalism and coziness with a human touch.

LOGO & BRAND IDENTITY

CHALLENGE

SOLUTION

Our client - a KonMari™ Method certified consultant, came to us with a precise brief. We were asked to visually capture the SIMPLIST philosophy. This life-changing transformation happens once you get to organize your interior with professional guidance.

We created the logo based on a minimalist principle. To embody the nature of space organizing, we got rid of one letter "i" and reorganized the other. The seemingly grey color palette actually consists of desaturated shades of bright colors. We added subtle aquarelle backgrounds to carve out a soft look resembling the Japanese heritage of the KonMari method.