is a newly created brand of footwear. It produces quality comfortable footwear for the high end customer - a successful woman who is looking for chic classic designs.
LOGO & BRAND IDENTITY
The shoe industry is well saturated in every aspect. Therefore, the challenge in creating the ETIMEE brand identity was to attract and visually differentiate themselves, as the products themselves go inline with trends. The client wanted to emphasize the high premium message of communication.
Competitive analysis revealed that most brands show shoes composed in the background or show a model with shoes in a themed environment. We focused on the point of view: The center of the photo is always the shoe, and the model's pose is almost like a dance pose. We have also prepared a social networking strategy for the brand, where they will present "their point of view" on the Etimee influencer shoe.