Fpoho is an employee benefits provider. The company decided to expand the portfolio of services and revamp the brand ID to compete with other well-established players in the industry.
LOGO & BRAND IDENTITY, ART DIRECTION
The brand has been known for over 3 decades on the local market under a famous name and a very conservative brand identity. The client came to us with a new brand strategy, which shifted the focus on building a lifestyle communication rather than promoting products.
We came up with a bold creative based on illustrations, which show a whole new world full of optimism and inspiration with amusing cartoon figures and colorful patterns.