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IMMOCAP INVEST HOLDING
IIH is short for Immocap Invest Holding. It is defined as a "personal brand" by its owner - an internationally recognized businessman. Simultaneously the brand serves as an umbrella for all his entrepreneurial activities.
LOGO & BRAND IDENTITY, WEB DESIGN
CHALLENGE
SOLUTION
The IIH enterprise ranges from IT-business to real estate development and owning a contemporary art gallery. Despite our client's tremendous business success, he prefers to appear as a gray eminence. He requested to incorporate a bit of fine art into the identity, but keep it low key.
Our proposal originates from a post-digital artwork to capture the notion of equanimity and contrast between art and technology - which is typical for the wide range of focuses under the IIH umbrella.
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