Is a boutique company founded by Dana Poul-Graf. With over 15 years of corporate experience and guided by empathy and creativity Key&Spark helps leaders reclaim their inner leadership spark.
LOGO & BRAND IDENTITY, WEB DESIGN
Our client, a business development coach, founded a boutique consultancy focused on authentic leadership for medium to large corporates. Our task was to find a visual style that would differentiate Key and Spark from the crowd of generic-looking brands like Mindvalley and Evercoach.
We believe that good branding helps a company find the balance between blending in and standing out from the rest of the industry. Our solution was based on a desaturated palette of natural color tones. We have chosen a unique hand-painted typeface to communicate the brands' humanness and evoke authenticity.