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LEMONPIE

Lemon pie is a boutique real estate bureau founded by two successful businesswomen. Years of experience in the field have shaped their expertise. Their niche is a sole focus on high-end urban residences.  

LOGO & BRAND IDENTITY, SOCIAL MEDIA
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CHALLENGE

Our task was to create a brand speaking to a target audience willing to pay extra for the above standard services. We also identified the necessity to capture one of the key competitive advantages: the individual approach to each client.

SOLUTION

A sleek logo with a playful drop of lemon is scalable as a pattern. The brand's attractiveness lies in the contrast of aubergine colour tones and a zesty yellow. We also defined a strategy and clear guidelines for the choice of social media imagery.

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