Proktovena

Highly specialised boutique surgical centre led by MUDr. Pavel Ištok, world recognised expert for the treatment of haemorrhoid and vein related issues.

LOGO BRAND IDENTITY & WEB DESIGN

CHALLENGE

SOLUTION

From our discovery conversations we agreed to focus on capturing Dr. Ištok's method of delivering expertise, excellence, premium services and a personal, sensitive approach to not only give confidence but also a sense of ease to client patients.

When creating the new identity we focused on reflecting the clinics delicate approach. Blurred images for the different therapy areas represent a sense of privacy and security. The spiral serves as a metaphor for the complexity and scope of the patients problems, and the surgeons holistic process These factors mean the brand stands out against competitors in this segment.