StepChange is a professional development company teaching communication skills and coaching leadership. Founded by a successful speaker and businesswoman, StepChange helps clients find their internal motivation, fulfilment, and growth.
LOGO & BRAND IDENTITY
Our brief was to find a visual symbol to capture the essence of what StepChange stands for. We were asked to attract an audience ranging from young professionals to top managers of corporations.
We created a versatile logo symbolizing change as the only constant. A contrasting colour palette of kerosene blue adorned with copper accents the premium look. Artistic marbling textures serve as a distinctive feature.